Since I remember myself, my favourite question to ask everyone has been:

Who you are going to be when you will grow up?

The questions I ask most often and for everybody are: What do you do? Why? Do you love what you are doing?

Ever since I was a child, I had a very strong belief that it is very important to do what you love and what captivates you in your life, because I have never met anyone who would be unhappy if they do what they love.

When we do what we love we firstly make ourselves happy and secondly, others.


I believe that the world would be a much better place for us to live in, if everyone would do the things they love and have the lifestyle they are passionate about!

But paradoxically, in the ever-evolving era that we live in today, millions of people do the job that they don’t like, learn what does not excite them and spends their free time in a way that doesn’t inspire them.

Why? Because they live in a fear of survival without seeing the millions of self-realization opportunities offered by the 21st century.

But there are opportunities! For all! Just need to be open to see them!

Let your inner compass point you in the right direction

Ever since I remember myself my favourite things in shops has been empty notebooks, all types of planners and different types of stationary items.

Since I was quite young, I liked to make my own themed notebooks with beautiful headings, tables, thoughts and goals. In 30 years, my book closet has been filled with notebooks and books for different goals which I have made myself with my own hands or bought them from other authors.

However, I always had this silent wish in my heart to become an author or make some notebooks or workbooks myself.

When I was a kid, I wanted to be an editor of a magazine, at school I liked to make all kinds of diaries and fill notebooks with quotes, my own thoughts about the things I have read or heard and summarize books.

While I was young, I thought that this will just stay as a dream, because it seemed that something like this can be done just through publishing houses and that you need to be some type of professional to be able to make your own book. So, I just kept writing and making my own books with my own hands just for myself.

But, thanks to the 21st Century – technologies, internet, self-development and self-publishing opportunities.

everything is possible now and for everyone!

Hello lovely!

My name is Santa and I am the founder of AmurA lifestyle.

I’m Latvian who have spent a third of life living in Denmark and call it my home. I’m a wife to my wonderful husband and a mother to my three treasures, daughter Reichel, son Richard and our family pet, the Samoyed breed dog, named Bailey.

By profession I have an Academy Profession degree in Construction Technology and Master degree of Life coaching, who believes that our thoughts are the beginning of the creation of our reality. My specialties are purpose, manifestation, mindfulness, success, goals and happiness. In my work I use practices like EFT, NLP, Ho’oponopono, and meditation.

Since my childhood I had a deep interest in psychology, spirituality and manifestation (Quantum physics) as well I have loved to write, dream, visualise and plan. It has made me feel like I am a creator of my own life. And being organised in all aspects of life has helped me to fulfil my perfectionistic and aesthetic nature.

I always have liked to dream big… visualize and feel… then plan and do it till my dream have become reality. Therefore, often have heard others say to me to “Be real! Keep your feet on the ground!”, but because of my stubbornness and persistence these phrases have motivated me even more to reach my goals,

dream bigger and get even higher.

Because I always have been like this and it have been part of me since I was a kid, I always think that everyone is like that, everyone dreams and turn big visions into goals and plans until they manifest and come true…

Just recently I understood that not everyone does this or have abilities to do it naturally… That is how at the end of 2018 brand AmurA lifestyle was created with a goal to:

inspire, motivate and help women from all around the world to find happiness and life purpose so they can share their unique message with ease, create the life of dreams and lifestyle they are passionate about

  • Are you tired of doing the job you don’t love?
  • Are you tired of living life in autopilot?
  • Are you lacking motivation, inspiration and practical tools for action?
  • Are you fed up with all the growth books with only the theory, and you want a practical action plan?
  • Are you feeling tired, stressed, lost and overwhelmed?
  • You know you’re capable of doing great things in this life, but don’t know how to start, what to do and where to go?
  • Are you lacking support and like-minded people?
  • Are you unhappy or possibly don’t even realise that you are?
  • Want you to be successful and learn how to turn dreams into goals and mainly how to make them into reality?
  • Want you to go to sleep with a dream but wake up with a goal?
  • Want you to intentionally make your own reality?
  • And you know you are ready to change your life RIGHT NOW!

I understand you so much! I have been there!

If even one of these phrases is about you, then AmurA lifestyle brand is for you!

A digital book or in other words creative therapy with the name “The key of happiness” is the brands’ first product, but already now next products have been planned and being made as we speak to help you in a practically and creatively way, so you can change your life!

Be patient, you going to love it!

I wish that every woman would live their dream life and would inspire their kids from early childhood, to believe in yourself and go your own unique way! Because each, and every one of as are unique!

If you haven’t realised it yet or you are missing something to show your uniqueness – come! Give me your hand and we will go together, because together is more fun, exciting and interesting!

There is no coincidence in this life, so just simply the fact you are reading this is a sign from the Universe and means that you need this!

Now when you know a little bit more about me and how the brand has been created, use hashtag #amuralifestyle in your profile in social networking sites so I can get to know a little bit about you too!

I believe you are going to succeed, because a woman is a creator and there is unique power in you!

Let’s create! With love and gratitude,